Instagram Reels: How to Use Them for Your Brands Success


Georgia Dueck

Instagram Reels allow you to put your brand’s best foot forward, as they are a quick way to share content.15 to 30 seconds is just enough time to share information about your brand in a way that’s easy for audiences to digest. All you need is an Instagram account and a little bit of creativity!


What are Reels? 

Instagram Reels are an in-app content format allowing users to create short video clips up to 30 seconds long. Compared to IGTV, which allows creators to post long-form content, Reels are meant to be short to deliver a precise message to a wider audience. The Reels function allows for multi-clip videos to be edited and personalized using effects, music and more. 


Who should use Reels?

Reels are a great tool that can be used by anyone, but they are most beneficial for brands and content creators.


Where do I find Reels?

By using the Reel button located directly at the bottom centre of your Instagram feed, begin tapping through content. This will allow you to get a better feel of what formats, effects, and themes are most popular. A little inspiration is always beneficial! Reels can also be found by scrolling through your feed or in the Explore tab.


Why should I use Reels?

Reels are just enough time to share information online that is user-friendly, appealing, and easy for audiences to absorb and digest. Long videos may turn off the user and they will be more inclined to keep scrolling past. Using Reels to deliver messages is a way to target a wider audience and deliver your key messaging. 


When should I use Reels?

For a new brand emerging, it is beneficial to create Reels to introduce your products/ services. Using reels when you are new to Instagram will also boost engagement and offer your page the exposure it needs. Creating reels consistently works well with Instagram’s new algorithm to share your content with a wider audience. It is also a great way to add content that is related to your brand that keeps audiences engaged.


How do I make a Reel?

First, it is important to make sure your Instagram app is updated to the latest version to have access to all features. You can begin filming and creating a Reel through the Reels tab or, in Instagram stories. 

The possibilities are endless when it comes to content. Think about goods or services you offer, how can they be used? What other functions/purposes do they have? These are all things you can demonstrate in a short Reel to inspire audiences. 

Quality is key, as you want to make sure your content looks clean and professional. In this case, natural light will be your best friend. Allow lots of natural light into the area you are filming in and try to avoid dark or dim spaces and or any camera flash. If you’re using pre-recorded content, make sure you are mindful of the quality.


Transitions & Filters

Keep your transitions simple and clean as it will be easier on the eyes. Filters are optional but may add that extra flare for presentation.



Use text when editing your Reel’s to give audiences more direction. Adding text is a useful tool in specifying what message you are trying to send with your content. 



Choosing an effect for your Reel can be fun however, try to stick to something simple if you are planning on using an effect. Ensure you are not taking away from your content and if anything, you are enhancing it. 



This feature allows you to set a timer for when you would like to record and is perfect if you’re recording solo.



Who doesn’t love a good tune? Feel free to play around with some music and put it in your Reel. Try to stick to music that fits your brand aesthetic or what message you are trying to convey. Keep things light and upbeat when possible! 


Record Button

When you are ready, hold down the record button in the centre of the screen to begin recording. You can release your finger anytime to stop. You can always review and re-shoot clips before posting. 


Sharing your Reel

It is important to keep in mind that Reels shared to public Instagram accounts will be posted to the feed as well as the Reels and explore tab. Sharing a Reel to a private account will only share to the Instagram feed, allowing only those who follow you back the ability to view it. Keeping your account public is something to consider while striving for a larger audience.


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