July 7, 2017

Introducing Black Cellar: The Secret Is In The Cellar

Walking into Union Wood Co., it’s hard not to notice how amazing the space is. With corrugated metal walls and sprawling roof-climbing vines, we knew it was the perfect fit for our latest client shoot. When our client Andrew Peller Ltd. reached out to us to create content for their brand Black Cellar, we were excited for the change of pace. We’ve been lucky …

June 2, 2017

Supporting Local Small Business with Futurpreneur Canada

Since starting Reformation five years ago, I’ve become super passionate about entrepreneurship. When we have the opportunity to work with a small business, it’s incredibly rewarding – building awareness and credibility for these brands has such an impact on their operations that it’s hard not to feel proud of our work together. When Futurpreneur Canada reached out to us earlier …

May 30, 2017

Introducing Raven Conspiracy: An Omen of Very Good Things to Come

We’re so excited to announce the latest addition to our wine client roster, Raven Conspiracy Wine. We’ve been lucky to work with incredible brands through our client Andrew Peller Ltd. for over a year and a half, including Sandhill Wines, Red Rooster Wine, and Unreserved Wine, each with their own unique personality. Raven Conspiracy is decidedly different in more ways …

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March 29, 2017

The Collective Goods 03: Pam McMeekin, Account Director

Welcome to The Collective Goods, a blog series that digs into the hearts, minds, and workspaces behind Reformation. Today, say hello to Pam McMeekin, the globetrotting, Gastown-dwelling account director that keeps our team on task as much as she keeps us on our toes. Name: Pam McMeekin Title: Account Director Lives in: Vancouver, BC From: London, ON Years in PR: 3.5 1. Quick – word association. What words …