The Trius Tour

by

Heather Murray

The Trius Tour

Trius is renowned for their iconic wines, and their remarkable ability to integrate wine with delectable food, and the arts. They are recognized as a leader in creating some of Canada's most exquisite wine country experiences. Launching in the summer of 2019, The Trius Tour presents an exceptionally unique winery tour of dazzling art installations and a sensory wine experience. A perfectly Instagrammable tour featuring world-class wines and delicious culinary bites, the tour has welcomed over ___ guests to date and hosted over 20 influencers this July for an intimate experience guided by a Trius wine expert.

Trius Wines partnered with Reformation to generate buzz around the extraordinary new winery experience. To celebrate the launch of the tour, we invited 20 top lifestlye influencers across Toronto and Ontario, to capture moments from the experience. Further to the exclusive event, we worked to secure media coverage and manage all community inquires related to the Trius Tour to spark interest and showcase the one-of-a-kind experience.


 

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The Reformation

    • Managed and secured event RSVP's for 10 influencers plus guests for the influencer event, working with our graphic designer to create a branded invitation
    • Coordinated decor and floral arrangements, on-loaction photographer, and guest transportation for the exclusive event
    • Created curated visual and social media content highlighting the unique tour experience for Instagram, Facebook, and Twitter, during and after the launch of the tour
    • Handled all community management for inquiries about the tour to drive sales and interest
    • Developed and sent out a press release, accompanied by targeted media pitching and securing coverage around the tour

    Our Services

     

    • Social Media Management
    • Media Relations 
    • Influencer + Brand Engagement
    • Visual Content Creation
    • Event Coordination

    “I had a chance to check out #thetriustour tonight, a new immersive winery tour they launched last week, and had a blast. If You're into good wine, fun times & cool photo opps, this is a must this summer!”

    – Dee Thomson (@adashofdee), Toronto Blogger

    The Results

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