Stripped Lab Down-There Care

by

Amanda Haines Lazeski

Stripped Lab Down-There Care

Stripped Wax Bar is an award-winning hair-removal salon that provides waxing services at five locations across the Lower Mainland. Leading the way as one of the first Beauty Safe Certified waxing establishments in Vancouver, Stripped puts safety at the forefront of everything they do. Stripped Lab, the company’s in-house product line, has grown to include down-there care products and aftercare essentials to keep skin feeling fresh and smooth. In 2020, Stripped launched their first at-home waxing kit, complete with all the tools needed for a salon-quality wax right at home. 

Stripped contacted Reformation for support on social media management, strategic planning and content creation in 2018. In 2020, Reformation supported Stripped in a brand refresh, including a new visual direction and pivot to focus on expanding the brand beyond the British Columbia borders.

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The Reformation

    • Design a new visual content direction for Stripped Lab
    • Reach out to 20+ targeted influencers to receive a complimentary Iconic Microwaveable Waxing Kit 
    • Develop monthly social media content calendars with original photography and carefully curated user generated content
    • Shift focus to Instagram Stories and Reels to better reach Stripped Inc.’s target market
    • Handle all community management across Facebook and Instagram
    • Shoot new visual content, with a focus on modern product photography and creative flat-lays

    Our Services

     

    • Strategy Design
    • Influencer Marketing
    • Social Media Management
    "I recently tried out the ICONIC Microwavable Waxing Kit and really love it so far - it does not hurt one bit!!"
    – SHARA Z

    The Results

      • Grew Instagram account by 200% with 5.1M impressions
      • Received 501 organic brand mentions
      • Our month-long digital advertising campaign to build brand awareness in October 2020 generated 378K impressions and 2,028 link clicks
      • Developed meaningful relationships with influencers who later reached out for brand partnerships and giveaways
      • Stripped Inc.’s Instagram Stories saw over 130k impressions between October 2020-March 2021 and Reels garnered 10k plays
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