Sandhill Wines 2018 Rosé Launch


Amanda Haines Lazeski

Sandhill Wines 2018 Rosé Launch

Founded in Kelowna in 1997, Sandhill is a prominent player in the BC wine industry. With 20 varietals including Rosé and Ice Wine, Sandhill wines are made from five vineyards in the Okanagan and Similkameen, each with their own unique characteristics, terroir, and growing techniques. Sandhill’s rich history, experienced winemaking and award-winning wines can be experienced at its downtown Urban Winery in Kelowna, where visitors have the opportunity to virtually explore the winemaking process, giving a well-rounded and educational wine drinking experience from vineyard to table. The Sandhill portfolio of wines is available at the Winery, in select retail outlets, and at restaurants across Canada. 

Sandhill Wines has partnered with Reformation since 2015 to implement an integrated modern public relations strategy focused on developing a strong social media presence and organic influencer engagement, as well as media exposure. To celebrate the launch of its 2018 Rosé, we partnered with Jillian Harris and Tori Wesszer of Fraiche Nutrition to create high-impact social media sharing from key Okanagan influencers with wide reach across Western Canada, while targeting additional media and influencers with product seeding to maximize sharing and reach.


Brand Mentions
Total Impressions
Increase in Instagram followers

The Reformation

    • Secured, negotiated, and coordinated influencer partnerships with Jillian Harris and Tori Wesszer
    • Managed media + influencer outreach to 20+ targeted recipients, including wine delivery, targeted pitching, and content coordination
    • Created curated visual and social media content highlighting the Rosé for Instagram, Facebook, and Twitter, during and after the launch
    • Handled all community management for consumer inquiries about the Rosé, including availability and stocking information, to drive sales and interest
    • Leveraged social media giveaway in conjunction with Jillian Harris partnership to grow Instagram following 30%, with nearly 100% retention of new followers

    Our Services


    • Social Media Management
    • Media Relations 
    • Influencer + Brand Engagement
    • Visual Content Creation
    “Sandhill's local rosé pours a shade of barely blush and is awash in aromas of berry and melon. This is a juicy, fresh and fulsome wine that makes for fun, easy sipping - and features a rakish new bottle shape to boot!”
    – James Nevison, The province

    The Results


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