Supporting Local Small Business with Futurpreneur Canada


Amanda Haines

Since starting Reformation five years ago, I’ve become super passionate about entrepreneurship. When we have the opportunity to work with a small business, it’s incredibly rewarding – building awareness and credibility for these brands has such an impact on their operations that it’s hard not to feel proud of our work together.

When Futurpreneur Canada reached out to us earlier this year about some Vancouver-based visual content creation, I was on board right away. The only national, non-profit organization that provides financing, mentoring and support tools to aspiring business owners aged 18-39, Futurpreneur Canada’s internationally recognized mentoring program hand-matches young entrepreneurs with a business expert from a network of more than 2,800 volunteer mentors.

The goal was simple: to create a series of beautifully simple and authentic images that captured the essence of Futurpreneur Canada’s mentorship and support of three local brands: Nettle’s Tale, thisopenspace, and Coastline Robotics. We partnered with collective member and resident photographer Allison Kuhl to catch the business owners in action. The result? Pure entrepreneurial magic.

Learn more about Futurpreneur Canada and their work with small businesses at, and give them a follow at @futurpreneur on Facebook, Twitter, and Instagram to see our work coming soon to their social feeds.




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