Monday to Friday, you can usually find us getting the job done from behind our laptops, phone in one hand, coffee in the other. But when the opportunity arises to step out from behind the screen and bring our client’s stories to life, we’re all over it. It’s even better when it’s all caught on camera.
Our Senior Account Lead Mallory recently had the chance to spend a week in the Okanagan working on two very special film projects alongside our clients Sandhill Wines and Red Rooster Winery, who are both celebrating their 20th anniversaries this year.
The two 20th anniversary films have been months in the planning and in just three action-packed days, working hand-in-hand with the talented Tim of Limelight Studios, we worked to encapsulate on film the stories, memories, moments, awards and most notably, the people who’ve made Sandhill and Red Rooster what they are today. Both brands have their own unique stories, and it was our aim to tell those compelling stories and highlight the teams of hard-working people behind each bottle of wine – from winemakers to growers and beyond.
The filming journey began at Sandhill at their stylish Urban Winery in downtown Kelowna, where Mallory had the chance to sit down with Sandhill’s legendary, retired Master Winemaker Howard Soon. After 37 consecutive vintages, Howard has retired this year as Canada’s longest serving winemaker. As a true pioneer of the BC wine industry, with countless tales, awards and accolades to share in his interview, it was Howard’s charisma, humility and true passion for wine that was most striking. We could’ve spent the entire day chatting with him.
Howard firmly believes that Sandhill’s award-winning wines are made in the vineyards, and that the dedication of the growers is paramount to their success. With that, Mallory set out with the team to interview the growers at each of Sandhill’s six distinct vineyard sites, travelling from Osoyoos to Oliver to the Similkameen Valley and back toward Penticton.
At each family-run vineyard, the growers recalled the generations of work that had gone into the making of each spectacular site. Each grower proudly shared their connection to their family, recounting candid stories and describing the hard work, heart and soul that goes into nurturing the highest quality BC VQA grapes year after year.
On the final day of filming, Mallory spent the day at Red Rooster’s breathtaking winery on the Naramata Bench. Not a bad office for the day, right?
With Okanagan Lake glimmering in the background and their Malbec grapes ripening under the late summer sun, Mallory sat down with Red Rooster’s award-winning winemaker Karen Gillis and the team to explore Red Rooster’s past, present and future.
It was highly inspiring to see a female winemaker’s work making a big splash not only in Canada, but internationally. Karen and her team have earned some major wine awards throughout the years, including six highly-coveted Lieutenant Governors awards. Karen’s humble attitude and hard work shines through in Red Rooster’s bold, delicious wines.
Needless to say, Mallory’s whirlwind week in the Okanagan was unforgettable. We can’t wait to share the results from Limelight Studios soon!
Vines on film: Reformation takes to the Okanagan with Sandhill Wines + Red Rooster Winery
Monday to Friday, you can usually find us getting the job done from behind our laptops, phone in one hand, coffee in the other. But when the opportunity arises to step out from behind the screen and bring our client’s stories to life, we’re all over it. It’s even better when it’s all caught on camera. Our Senior Account Lead …Read More
The Collective Goods 06: Claire Henwood, Account Coordinator
Welcome to The Collective Goods, a blog series that digs into the hearts, minds, and workspaces behind Reformation. Today, meet Claire Henwood, the cheerful, thoughtful account coordinator, who keeps our Vancouver clients’ social feeds up to date and our office full of ~chill~ Spotify playlists. Name: Claire Henwood Title: Account Coordinator Lives in: Vancouver, BC From: Wellington, New Zealand Years in …Read More
The Collective Goods 05: Nicola Pyo, Account Coordinator
Welcome to The Collective Goods, a blog series that digs into the hearts, minds, and workspaces behind Reformation. Today, meet Nicola Pyo, the quick witted account coordinator, who keeps our clients’ social feeds up to date and our team powered up with her extensive stash of snacks and sour candy. Name: Nicola Pyo Title: Account Coordinator Lives in: Vancouver, BC …Read More