Monday to Friday, you can usually find us getting the job done from behind our laptops, phone in one hand, coffee in the other. But when the opportunity arises to step out from behind the screen and bring our client’s stories to life, we’re all over it. It’s even better when it’s all caught on camera.
Our Senior Account Lead Mallory recently had the chance to spend a week in the Okanagan working on two very special film projects alongside our clients Sandhill Wines and Red Rooster Winery, who are both celebrating their 20th anniversaries this year.
The two 20th anniversary films have been months in the planning and in just three action-packed days, working hand-in-hand with the talented Tim of Limelight Studios, we worked to encapsulate on film the stories, memories, moments, awards and most notably, the people who’ve made Sandhill and Red Rooster what they are today. Both brands have their own unique stories, and it was our aim to tell those compelling stories and highlight the teams of hard-working people behind each bottle of wine – from winemakers to growers and beyond.
The filming journey began at Sandhill at their stylish Urban Winery in downtown Kelowna, where Mallory had the chance to sit down with Sandhill’s legendary, retired Master Winemaker Howard Soon. After 37 consecutive vintages, Howard has retired this year as Canada’s longest serving winemaker. As a true pioneer of the BC wine industry, with countless tales, awards and accolades to share in his interview, it was Howard’s charisma, humility and true passion for wine that was most striking. We could’ve spent the entire day chatting with him.
Howard firmly believes that Sandhill’s award-winning wines are made in the vineyards, and that the dedication of the growers is paramount to their success. With that, Mallory set out with the team to interview the growers at each of Sandhill’s six distinct vineyard sites, travelling from Osoyoos to Oliver to the Similkameen Valley and back toward Penticton.
At each family-run vineyard, the growers recalled the generations of work that had gone into the making of each spectacular site. Each grower proudly shared their connection to their family, recounting candid stories and describing the hard work, heart and soul that goes into nurturing the highest quality BC VQA grapes year after year.
On the final day of filming, Mallory spent the day at Red Rooster’s breathtaking winery on the Naramata Bench. Not a bad office for the day, right?
With Okanagan Lake glimmering in the background and their Malbec grapes ripening under the late summer sun, Mallory sat down with Red Rooster’s award-winning winemaker Karen Gillis and the team to explore Red Rooster’s past, present and future.
It was highly inspiring to see a female winemaker’s work making a big splash not only in Canada, but internationally. Karen and her team have earned some major wine awards throughout the years, including six highly-coveted Lieutenant Governors awards. Karen’s humble attitude and hard work shines through in Red Rooster’s bold, delicious wines.
Needless to say, Mallory’s whirlwind week in the Okanagan was unforgettable. We can’t wait to share the results from Limelight Studios soon!
Reformation named Best Boutique Agency to Work For at 2018 Bespoke Communication Awards!
We’re thrilled to reveal that we won the Bespoke Communication Award for Best Boutique Agency to Work For at this year’s Bespoke Communication Awards (BCAs)! We’re so excited to be honoured by the BCAs for a second year, after winning Best Digital/Social Team last year. Click here to see all of the winners – we’re honoured to be in your …Read More
Say hello to Southcentre Mall
For us, welcoming a new client to our roster is a big deal. We like to take our time in making sure we’re going to be a great match with our clients, and almost like dating, we invest time in courting, getting to know each other, and really learning about their goals, needs and desires. Over the past few months, …Read More
Three things we learned at the 2017 Calgary Fall Home Show
The 2017 Calgary Fall Home Show just wrapped up on Sunday, September 24. It was one busy week for our team in Calgary, but between early morning media and grabbing bites from YYC Food Trucks (we lived off Taiko Taco), we were lucky to have the chance to glean insight directly from the amazing talent at this year’s show, including …Read More