Introducing XOXO Wines: When Girlfriends Get Together, Good Times and Giggles Happen


Georgia Dueck

Right on the heels of our previous new wine client announcement for Raven Conspiracy Wine, we’re thrilled to be able to reveal the newest addition to our list of Andrew Peller Ltd. brands: XOXO Wines! It’s an exciting time to have two new wine clients on our roster, and two with such different personalities. While Raven Conspiracy is all edge and intrigue, XOXO Wines is feminine and bright. The brand voice is fun, girly, and entirely approachable, and is meant to feel like it’s coming from one of your best friends. For this client, we will be taking on media and influencer relations, content creation through photography and social media calendars, and community management.

XOXO-Girls-BrunchFor our first photo shoot we brought on photographer Kristin Sarna, who we knew would help capture the light, fun, girly vibe of XOXO Wines. We shot at a private residence in Kerrisdale, with a focus on outdoor scenes and photos of our models enjoying brunch and mimosas: the perfect weekend get together with your girlfriends. The goal for this photo shoot was to capture female friendships, and the light, positive energy that comes from spending time with those closest to you. We had a lot of fun on this photo shoot, and we think that’s pretty evident from our photos! Who doesn’t want to spend a Saturday morning enjoying some treats and bubbly with their friends?


XOXO Wines are available in Ontario and Nova Scotia government liquor stores. With a collection of five varietals, including a White and Red Sangria, a Rose, a Pinot Grigio Chardonnay (both bottled and boxed!) and a Sparkling Pinot Grigio Chardonnay (our first Sparkling!), we’re incredibly excited to be working with XOXO Wines, because after all, we could always use another excuse to enjoy a drink with our team over a gossip-sesh.

XOXO-Wine-CollectionWe launched XOXO Wines on Instagram and Facebook earlier this month. Be sure to follow along with #XOXOwines as we share more!

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