In Good Form.


BIPoC women are among the most marginalized individuals in the world. In Good Form is a program designed to amplify those voices through our expertise and sphere of influence.

With In Good Form, we pledge to provide $10,000 in 100% free customized strategic PR support to a qualifying business every quarter, helping BIPoC women achieve their unique business goals.

Your voice matters. Now it’s time for it to be heard. No catch, no asterisks, just doing what’s right – in good form.

To qualify, you must meet the following criteria:

  • BIPoC-led lifestyle brand and/or business
  • Women-led business
  • Aligned with Reformation’s values
  • Canadian-owned company
  • Annual pre-tax revenue equal to or less than $500,000


You and your business are one of a kind. That’s why our team will work to create a customized plan that’s uniquely yours – no cookie-cutter approach here. You’ve done the work to build an incredible brand. Now let us help share it with the world.

Depending on our recommendations and your goals, our work together will cover $10,000 in service fees over a total timespan of 12 weeks, broken into three distinct four-week phases:

  • Strategy Design: Working as a team, we’ll collaborate with you to craft a brand strategy and tactical plan of action to bring your dreams to life.
  • Tactical Execution: We’ll put our carefully crafted plan to work to launch a publicity campaign that’s built just for your brand. This could include sending a creative story pitch to our invaluable media contacts, enhancing your social media presence with various initiatives, or building relationships between your brand and a curated list of influencers.
  • Coaching & Conclusion: Recognizing that PR is a marathon and not a sprint, we’ll coach you to ensure you have the tools you need to execute our strategy once our work together wraps. Our goal is to set you up for success and leave you in good form to take things to the next level.

If you think you’re a fit, apply below!

Applications close Friday, March 26.

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