The more people hear something, the greater resonance it has. Speechwriters often say, “tell them what you’re going to tell them, tell them and then tell them what you’ve just told them.” This holds true in the public relations industry, especially when utilizing key messages. What are key messages? Key messages are the foundation of any brand’s communication strategy. They … Read More
Reformation named Best Boutique Agency to Work For at 2018 Bespoke Communication Awards!
We’re thrilled to reveal that we won the Bespoke Communication Award for Best Boutique Agency to Work For at this year’s Bespoke Communication Awards (BCAs)! We’re so excited to be honoured by the BCAs for a second year, after winning Best Digital/Social Team last year. Click here to see all of the winners – we’re honoured to be in your … Read More
A First Look at Our New Calgary Office
With our senior account lead Mallory located in Calgary, working remotely from our head office in Yaletown, we’ve been searching for the perfect space to lay down roots for several months. When the opportunity came up to share an office space with our friends at Juice Because, we jumped at the chance. It just so happened that this spring, Juice Because … Read More
Celebrating our Love for Lewiston
Through our work with the Marketplace Events home shows in Vancouver, Calgary, and Winnipeg, we meet a ton of amazing people. From partners to contractors to exhibitors and beyond, there is never a shortage of team players to help celebrate our collective success when another show wraps. When we began working with the Calgary Home + Design Show (now called … Read More
Reformation named Digital/Social Team of the Year at Bespoke Communication Awards
We’re thrilled to reveal that we won the Spotlight Award for Digital/Social Team of the Year at the first-ever Bespoke Communication Awards (BCAs)! This marks the very first time Reformation has entered and won a major industry award since our inception in 2012. Click here to see all of the winners – we’re honoured to be in their company. Produced by … Read More
Our Office Reveal
Finding the right office space for our collective has been a mission four years in the making. Since launching in 2012, we’ve bounced around Vancouver, trying to find our forever home in Gastown (no natural light, noisy pipes, and a serious lack of atmosphere called for a move), Mount Pleasant (coworking helped us grow our team + culture, but only … Read More
The Happiest Hour
Here we are: 30 days after the launch of the new Reformation. After sinking 15 months into the new look and direction for our brand (more on that in an upcoming post!), it’s been pretty crazy to see it all come to life. The good news? We’re more in love with it than ever before, and the feedback from our … Read More