February 19, 2021

Instagram Guides: Why You Should Incorporate Them Into Your Strategy

When Instagram guides launched in November, we couldn’t wait to start incorporating them into our clients’ content. They allow brands and content creators to share places, products or posts in a step-by-step guide, creating a community with local businesses, attractions and people.  Here are some of the reasons we think Instagram Guides will increase your reach, grow engagement and help … Read More

December 4, 2020

Brands that Give Back: Inspiration Hour 02

As an unprecedented (are you tired of that word yet?) year comes to a close, we wanted to share brands in this second edition of Inspiration Hour that give back to the communities around us throughout the year. Whether you’re on the search for the perfect holiday gift or looking to treat yourself with a do-good gift, this list is … Read More

July 17, 2020

Micro Influencers: Why We Love Them and You Should, Too.

 Although the idea of the influencer is still fairly new, it’s a position that holds an incredible amount of power. Influencer partnerships are a constant topic of conversation not only in our office, but in the offices of just about any brand you love. Strategic influencer partnerships can give your company a significant boost; in sales, in followers, and in … Read More

May 29, 2020

Staying Curious in Work and Play: Inspiration Hour 01

 In any job it’s easy to fall into a routine and to lose that inspiration. You figure out what works, and you do it again. As digital storytellers, it’s our job to avoid a ‘lather-rinse-repeat’ process when it comes to creating content for our clients. While each has a unique strategy that we develop to guide our work, it’s still … Read More

May 22, 2020

Turning a Negative Into a Positive: How Dealing with Angry Followers Can Build Your Brand

One of our biggest goals when we work with clients on their social media marketing is to establish and nurture greater engagement from their followers through meaningful content. More than ever, followers have high expectations from the brands they follow and will be quick to tell you if something is wrong, especially now that they have so many channels to … Read More

March 16, 2020

Crisis Communications Planning and COVID-19: 5 Tips for Small Businesses

On Thursday, March 12, the World Health Organization declared the coronavirus (COVID-19) outbreak a pandemic. Since then, the situation has escalated hour by hour, with federal, provincial and municipal guidelines changing the way we work and live in Canada. With more than 370 confirmed and presumed cases of COVID-19 in Canada reported as of 9 a.m. ET today, the window … Read More