Southcentre Mall Calgary
October 23, 2017

Say hello to Southcentre Mall

For us, welcoming a new client to our roster is a big deal. We like to take our time in making sure we’re going to be a great match with our clients, and almost like dating, we invest time in courting, getting to know each other, and really learning about their goals, needs and desires. Over the past few months, …

Calgary Fall Home Show lessons
September 27, 2017

Three things we learned at the 2017 Calgary Fall Home Show

The 2017 Calgary Fall Home Show just wrapped up on Sunday, September 24. It was one busy week for our team in Calgary, but between early morning media and grabbing bites from YYC Food Trucks (we lived off Taiko Taco), we were lucky to have the chance to glean insight directly from the amazing talent at this year’s show, including …

August 30, 2017

Vines on film: Reformation takes to the Okanagan with Sandhill Wines + Red Rooster Winery

Monday to Friday, you can usually find us getting the job done from behind our laptops, phone in one hand, coffee in the other. But when the opportunity arises to step out from behind the screen and bring our client’s stories to life, we’re all over it. It’s even better when it’s all caught on camera. Our Senior Account Lead …

Featured In
July 7, 2017

Introducing Black Cellar: The Secret Is In The Cellar

Walking into Union Wood Co., it’s hard not to notice how amazing the space is. With corrugated metal walls and sprawling roof-climbing vines, we knew it was the perfect fit for our latest client shoot. When our client Andrew Peller Ltd. reached out to us to create content for their brand Black Cellar, we were excited for the change of pace. We’ve been lucky …

June 27, 2017

Introducing XOXO Wines: When Girlfriends Get Together, Good Times and Giggles Happen

Right on the heels of our previous new wine client announcement for Raven Conspiracy Wine, we’re thrilled to be able to reveal the newest addition to our list of Andrew Peller Ltd. brands: XOXO Wines! It’s an exciting time to have two new wine clients on our roster, and two with such different personalities. While Raven Conspiracy is all edge …

June 2, 2017

Supporting Local Small Business with Futurpreneur Canada

Since starting Reformation five years ago, I’ve become super passionate about entrepreneurship. When we have the opportunity to work with a small business, it’s incredibly rewarding – building awareness and credibility for these brands has such an impact on their operations that it’s hard not to feel proud of our work together. When Futurpreneur Canada reached out to us earlier …