February 10, 2021

Meet Our New Client: Wish Dry Bar

We are thrilled to announce that we’re working with the North Shore’s first luxury blow dry bar, Wish Dry Bar.  Wish Dry Bar opened its first location at the end of January. This luxurious new hair boutique specializes in blowouts, hair treatments and styling for the day-to-day and special occasions including make-up and bridal services. Wish Dry Bar offers an … Read More

May 22, 2019

Meet our Railtown neighbour and new client, Monstercat

It’s a beautiful day in Railtown, and our office is buzzing with exciting news: we’re thrilled to announce that our neighbour Monstercat has joined our roster of brands. Reformation will be providing media relations and influencer engagement support for the independent record label’s third annual Compound, a free annual block party returning to Railtown on Saturday, August 24. Working collaboratively … Read More

Southcentre Mall Calgary
October 23, 2017

Say hello to Southcentre Mall

For us, welcoming a new client to our roster is a big deal. We like to take our time in making sure we’re going to be a great match with our clients, and almost like dating, we invest time in courting, getting to know each other, and really learning about their goals, needs and desires. Over the past few months, … Read More

Calgary Fall Home Show lessons
September 27, 2017

Three things we learned at the 2017 Calgary Fall Home Show

The 2017 Calgary Fall Home Show just wrapped up on Sunday, September 24. It was one busy week for our team in Calgary, but between early morning media and grabbing bites from YYC Food Trucks (we lived off Taiko Taco), we were lucky to have the chance to glean insight directly from the amazing talent at this year’s show, including … Read More

August 30, 2017

Vines on film: Reformation takes to the Okanagan with Sandhill Wines + Red Rooster Winery

Monday to Friday, you can usually find us getting the job done from behind our laptops, phone in one hand, coffee in the other. But when the opportunity arises to step out from behind the screen and bring our client’s stories to life, we’re all over it. It’s even better when it’s all caught on camera. Our Senior Account Lead … Read More

July 7, 2017

Introducing Black Cellar: The Secret Is In The Cellar

Walking into Union Wood Co., it’s hard not to notice how amazing the space is. With corrugated metal walls and sprawling roof-climbing vines, we knew it was the perfect fit for our latest client shoot. When our client Andrew Peller Ltd. reached out to us to create content for their brand Black Cellar, we were excited for the change of pace. We’ve been lucky … Read More