May 22, 2020

Turning a Negative Into a Positive: How Dealing with Angry Followers Can Build Your Brand

One of our biggest goals when we work with clients on their social media marketing is to establish and nurture greater engagement from their followers through meaningful content. More than ever, followers have high expectations from the brands they follow and will be quick to tell you if something is wrong, especially now that they have so many channels to … Read More

March 16, 2020

Crisis Communications Planning and COVID-19: 5 Tips for Small Businesses

On Thursday, March 12, the World Health Organization declared the coronavirus (COVID-19) outbreak a pandemic. Since then, the situation has escalated hour by hour, with federal, provincial and municipal guidelines changing the way we work and live in Canada. With more than 370 confirmed and presumed cases of COVID-19 in Canada reported as of 9 a.m. ET today, the window … Read More

October 3, 2019

Pitch Perfect: Our step-by-step guide for getting your brand in the news

In a media landscape that is becoming increasingly saturated with new forms of media, one thing has remained the same: traditional media is a key part of building credibility for your brand. With a unique media relations strategy that exposes your brand to the outlets that its target demographic is already enjoying, we leverage our extensive media relationships to secure … Read More

July 17, 2019

Crafting key messages to tell your brand’s story

The more people hear something, the greater resonance it has. Speechwriters often say, “tell them what you’re going to tell them, tell them and then tell them what you’ve just told them.” This holds true in the public relations industry, especially when utilizing key messages. What are key messages?  Key messages are the foundation of any brand’s communication strategy. They … Read More

June 11, 2019

Vanity vs. Actionable Metrics: Why follower count isn’t everything for your brand

Throughout the last month at Reformation, we’ve been working to update our method of reporting. Reporting is an important tool that provides our brands with a clear and concise breakdown of the work that we’re doing, the results that come with it, and what this means for our future work together. We provide social media services for many of our … Read More

May 22, 2019

Meet our Railtown neighbour and new client, Monstercat

It’s a beautiful day in Railtown, and our office is buzzing with exciting news: we’re thrilled to announce that our neighbour Monstercat has joined our roster of brands. Reformation will be providing media relations and influencer engagement support for the independent record label’s third annual Compound, a free annual block party returning to Railtown on Saturday, August 24. Working collaboratively … Read More