We are the
change-makers.

Leaders of the modern public relations movement since 2012. We are Reformation.

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What is modern PR?

We understand that the way we communicate with each other – and the way brands reach consumers – is constantly changing. We get that it takes more than just a press release to get your brand the attention it deserves. And we know that we have to do better, because we know better. That’s why we take a powerful, integrated approach that hits consumers from all angles, from print and broadcast media, to websites and blogs, to Instagram, Facebook, and beyond. And when it comes to how we run our business? That’s different, too. No bureaucracy, no tired tactics, no regrets. This is modern public relations. And it works.

Welcome to the Reformation.

Our Culture & Values


We are Audacity.

We do differently, because we – and our brands – think differently. We shun the basic and the bland in favour of innovative and interesting ideas that move the needle past the point of no return.


We are Collaboration.

We get that we are strongest as a sum of our parts, from our team, to our brands, to our network of influential relationships. We remove egos from the equation in the interest of kicking ass and getting results.


We are Balance.

We know that hard work doesn’t have to be hard. We strive for middle ground between work and play, seeking out new adventures, fresh inspiration, and different perspectives that allow our brands to reap the benefits.


We are Heart.

We work hard because it matters to us. We partner with brands not because of the paycheque, or the promise of prestige, but because we feel damn good about working with them and celebrating our successes together.


We are Integrity.

We say what we do and we do what we say. We cut the shit in the interest of cultivating direct and honest relationships with our brands, removing guesswork from the equation so we can get the job done right.


We are Growth.

We get what we give. We are eternal students, constantly seeking new ways to learn and evolve our business along with us so that we – and our brands – never get left behind.


Our Team

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Amanda Haines Lazeski

Principal + Head of Creative

A self-described girl on the go, Amanda Haines Lazeski is the heart of Reformation. It’s Amanda’s magnetic energy, quick wit, and no-nonsense approach to business that has propelled Reformation over the last seven years to become the thriving modern PR firm that it is today. A natural born leader, she approaches life and business with inherent adaptability, seeing opportunity in every challenge while keeping her finger firmly planted on the pulse of ‘what’s next,’ from branding and design to music and lifestyle trends.

What gets Amanda out of bed in the morning? Besides her puggle Dexter, it’s her desire to help businesses succeed by crafting irresistible brand stories. Outside of the office, find Amanda cozied up in her Railtown abode with her husband Joel, around the corner at Belgard Kitchen sipping a glass of wine, or hitting the Sea-to-Sky for a weekend getaway to the mountains.

Pam McMeekin

Senior Account Director

When Pam McMeekin speaks, people listen. A genuine nurturer with a measured, thoughtful approach to everything she does, Pam applies that same TLC and attentiveness to her work, ensuring each and every account in her care finds a reason to smile throughout the course of a Reformation collaboration.

Despite her Ontario roots, Pam is quintessential west coast: laid-back, approachable, and friendly, with an ambitious edge — think beach-loving sun-chaser with way better hair. Her lifelong desire to learn and explore landed her in countless countries, including a two-year stint living in Australia and New Zealand. Today, she continues to live in an ever-present state of wanderlust, hoping to visit as many countries as she can in her lifetime.

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Claire Henwood

Account Lead

Claire Henwood approaches life and work alike with her signature sense of optimism, sincerity, and focused intention, bringing cheerful energy to everything she does. With an impeccably organized to-do list, this self-professed perfectionist treats every assignment with meticulous attention, and never rests until the task at hand is complete.

In her day-to-day, Claire is often reminded of the lessons she learned over the last five years as a floral designer, which paid the bills while she earned her credentials in communications. Outside the office, you can find Claire indulging in her appetite for adventure by exploring the outdoors, tending to her house-plants, or singing the praises of Savary Island Pie Co. – her favourite not-so-guilty pleasure.

Mariah Collins

ACCOUNT LEAD

She may share her first name with a famous songbird, but that's where the comparison stops: Mariah Collins is the total opposite of a diva. With a biting sense of humour and equally notable positive attitude, Mariah stops at nothing to get the job done (no matter what it takes, though we haven't yet put that to the test). Her passion for digital marketing and collaboration led her to Reformation, where she was hired the very same day as her last exam at the University of British Columbia.

Mariah's first love was the PNW, where she grew up - first in Washington state, and then North Vancouver, where she moved in 2011. An adventurer at heart, Mariah loves collecting recipes on Pinterest and gathering travel inspiration from her favourite Instagram influencers (it’s all in a day’s work, after all).

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Mariana Campos Pastrana

SENIOR ACCOUNT COORDINATOR

Hailing from the colourful streets of Mexico City and raised in the tropical metropolis of Singapore, Mariana found another home in Vancouver while studying International Relations at the University of British Columbia. Her creativity and love for all things lifestyle, beauty, and fashion led her to Reformation, where she works with her signature blend of creativity, passion, and focus.

You can always find Mariana scouring Netflix or the local cinemas in search of a great movie, or you can find her in her kitchen whipping up dishes inspired by her international background - everything from killer guacamole (with extra jalapeño) to Laksa Curry.

Jet Plummer 

ACCOUNT Coordinator 

It’s a boy!  Meet the lifestyle-loving, always-smiling Jet. Prior to becoming a glowing fixture of Reformation, Jet worked in the service industry where his love for storytelling began to flourish tableside and behind the bar. Taking pride in providing exceptional service and creating authentic connections, Jet carried his passion to Kwantlen Polytechnic University, where he earned a Diploma in Public Relations.

When he’s not working, you can find Jet running the seawall, scanning Netflix for the next season of Workin’ Moms, or writing down his many thoughts. He enjoys socializing and visiting the city’s latest dining hotspots, sipping on craft brew (current favourite: Moody Ale’s Lavender Sour), or simply exploring the city. 

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Devone Kneteman 

Team Coordinator 

A competitive dancer from the age of four, Devone discovered her passion for self-expression in the studio, spending countless hours improvising routines and perfecting choreography. While attending the University of Alberta, she found similarities within the field of marketing, appreciating the balance between creativity and analysis. Devone is excited to activate this inherent duality that has been a driving force in her life at Reformation. 

After relocating to the west coast to study public relations at Simon Fraser University, Devone is beginning to adjust from snowy Edmonton winters to Vancouver’s more temperate climate. During her down time, you can find her scouting out aesthetically pleasing cafes on rainy days, de-stressing in a spin studio, or re-centering on her yoga mat.

Our Collaborators


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Allison Kuhl

Photography

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Kat Willson

Photography

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Jesse Tamayo

Photography

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Janelle Morcombe

Photography

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Tim Feeny

Videography

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Rachelle Beatty

Photography

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Sharla Pike

Photography

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Royce Sihilis

Photography

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Emily Suzanne Harris

Photography

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Mady Tan

Graphic Design

 
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Christina Lazeski

Graphic Design

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Jonathan Spooner

Photography + Videography

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Whitney Heard

Photography

 

The Press