We are the
change-makers.

Leaders of the modern public relations movement since 2012. We are Reformation.

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What is modern PR?

We understand that the way we communicate with each other – and the way brands reach consumers – is constantly changing. We get that it takes more than just a press release to get your brand the attention it deserves. And we know that we have to do better, because we know better. That’s why we take a powerful, integrated approach that hits consumers from all angles, from print and broadcast media, to websites and blogs, to Instagram, Facebook, and beyond. And when it comes to how we run our business? That’s different, too. No bureaucracy, no tired tactics, no regrets. This is modern public relations. And it works.

Welcome to the Reformation.

Our Culture & Values


We are Audacity.

We do differently, because we – and our brands – think differently. We shun the basic and the bland in favour of innovative and interesting ideas that move the needle past the point of no return.


We are Collaboration.

We get that we are strongest as a sum of our parts, from our team, to our brands, to our network of influential relationships. We remove egos from the equation in the interest of kicking ass and getting results.


We are Balance.

We know that hard work doesn’t have to be hard. We strive for middle ground between work and play, seeking out new adventures, fresh inspiration, and different perspectives that allow our brands to reap the benefits.


We are Heart.

We work hard because it matters to us. We partner with brands not because of the paycheque, or the promise of prestige, but because we feel damn good about working with them and celebrating our successes together.


We are Integrity.

We say what we do and we do what we say. We cut the shit in the interest of cultivating direct and honest relationships with our brands, removing guesswork from the equation so we can get the job done right.


We are Growth.

We get what we give. We are eternal students, constantly seeking new ways to learn and evolve our business along with us so that we – and our brands – never get left behind.


Our Team

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Amanda Haines Lazeski

Principal + Head of Creative

A self-described girl on the go, Amanda Haines Lazeski is the heart of Reformation. It’s Amanda’s magnetic energy, quick wit (with just a touch of sarcasm) and no-nonsense approach to business that has propelled Reformation over the last six years to become the thriving modern PR firm that it is today. A natural born leader, she approaches life and business with inherent adaptability, seeing opportunity in every challenge while keeping her finger firmly planted on the pulse of ‘what’s next,’ from branding and design to music and lifestyle trends.

What gets Amanda out of bed in the morning? Besides her puggle Dexter, it’s her desire to help small businesses (and their owners) succeed by crafting irresistible brand stories. Outside of the office, find Amanda cozied up in her Railtown abode with her husband Joel, around the corner at Belgard Kitchen sipping a glass of wine, or hitting the Sea-to-Sky for a weekend getaway to the mountains.

Pam McMeekin

Senior Account Director

When Pam McMeekin speaks, people listen. A genuine nurturer with a measured, thoughtful approach to everything she does, Pam applies that same TLC and attentiveness to her work, ensuring each and every account in her care finds a reason to smile throughout the course of a Reformation collaboration.

Despite her Ontario roots, Pam is quintessential west coast: laid-back, approachable, and friendly, with an ambitious edge — think beach-loving sun-chaser with way better hair. Her lifelong desire to learn and explore landed her in countless countries, including a two-year stint living in Australia and New Zealand. Today, she continues to live in an ever-present state of wanderlust, hoping to visit as many countries as she can in her lifetime.

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Mallory Oudendag

Account Director

Mallory Oudendag treats her work with the same attentive introspection and contagious, fun-loving attitude that she grew up around. She’s a lively, effervescent spirit under pressure with a stellar sense of humour. Along with her carefree nature, this jetsetting blonde brings major guts and gusto to the projects she leads as Reformation’s in-house expert on the Calgary and Okanagan markets, where she spends the majority of her time.

Creative, considerate, and expressive, Mallory takes pride in showing others just how incredible they are whenever and wherever possible. She’s a diehard romantic with the inspired spirit of Martha Stewart (with identical perfectionism to boot), and not to mention a budding photographer who loves stepping behind the camera.

Claire Henwood

Account Lead

Claire Henwood approaches life and work alike with her signature sense of optimism, sincerity, and focused intention, bringing cheerful energy to everything she does. With an impeccably organized to-do list, this self-professed perfectionist treats every assignment with meticulous attention, and never rests until the task at hand is complete.

In her day-to-day, Claire is often reminded of the lessons she learned over the last five years as a floral designer, which paid the bills while she earned her credentials in communications. Outside the office, you can find Claire indulging in her appetite for adventure by exploring the outdoors, tending to her house-plants, or singing the praises of Savary Island Pie Co. – her favourite not-so-guilty pleasure.

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Lynsey Gray

senior Account Coordinator

A small-town girl turned big-city PR maven, Lynsey Gray relocated to Vancouver from Salmo (population: 1,200) to attend Simon Fraser University, where she recently earned her Bachelor of Arts degree in Communications. Her avid passion for coffee, wine, and social media (not to mention, her borderline obsession with all things home design and décor) made her the perfect fit for Reformation.

Proving that you can take the girl out of the country, but you can't take the country out of the girl, Lynsey keeps up a passionate love affair with the snow - look for her carving the local slopes every winter.

Mariah Collins

SENIOR Account Coordinator

She may share her first name with a famous songbird, but that's where the comparison stops: Mariah Collins is the total opposite of a diva. With a biting sense of humour and equally notable positive attitude, Mariah stops at nothing to get the job done (no matter what it takes, though we haven't yet put that to the test). Her passion for digital marketing and collaboration led her to Reformation, where she was hired the very same day as her last exam at the University of British Columbia.

Mariah's first love was the PNW, where she grew up - first in Washington state, and then North Vancouver, where she moved in 2011. An adventurer at heart, Mariah loves collecting recipes on Pinterest and gathering travel inspiration from her favourite Instagram influencers (it’s all in a day’s work, after all).

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Aurora Chiu

Account coordinator

While named after a princess, Aurora Chiu shares only a love of sleep with Princess Aurora. Born and raised on the west coast, she embraces the wet winter and enjoys a few hikes in beautiful British Columbia during the summer. Completing her Bachelor of Arts degree in Communications at Simon Fraser University took her on a four-year long rollercoaster ride, and now she’s hopped off and joined the next ride - Reformation.

In her spare time, Aurora blogs about kitties for VOKRA (Vancouver Orphan Kitten Rescue Association) and about productivity and motivation for her personal blog. She’s a lover of visual content and creating a cohesive feed on Instagram. On the weekends, you’ll probably find her posing at one of Vancouver’s many murals with a matcha latte in hand.

Emily Doucette

Market Associate, Okanagan

Emily Doucette is an Okanagan girl through and through. Born and raised in Penticton, she's deeply connected to her community and is your go-to guide for hidden gems throughout the Okanagan.

Emily is fuelled by an unfailing creative instinct, exploring her love of photography, fashion, fitness, food + wine at every opportunity. She has worked closely alongside some of the Okanagan's most notable brands, creatives, photographers, bloggers and influencers. A proud BC wine enthusiast, Emily's love of wine has taken her career to a number of Naramata wineries, and the completion of her WSET Foundations and Okanagan College Wine Sales Certificate. Find Emily exploring new destinations throughout the Okanagan, camping, lakeside - or poolside at her West Kelowna abode - and most often snapping one too many pics to capture every moment.

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Breanne Creelman

Market Associate, Calgary

A small town girl living in a busy world, Breanne Creelman grew up on a grain/cattle farm where she would walk through her Dad's cornfield to school. She eventually relocated to Calgary, where she earned an Applied Bachelors degree in Communication and Electronic Publishing from Mount Royal University.

Breanne's diverse range of experience in graphic design and brand development includes everything from managing digital content and marketing for a large oil and gas engineering firm to developing the branding for an international beauty franchise. When she isn't busy with work, she loves to travel and cook - just ask her for her tales about travelling around New Zealand in a camper van. Her go-to meal? Homemade pasta, with wine as her sous chef - the perfect pairing.

Our Collaborators


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Allison Kuhl

Photography

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Kat Willson

Photography

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Jesse Tamayo

Photography

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Janelle Morcombe

Photography

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Tim Feeny

Videography

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Rachelle Beatty

Photography

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Sharla Pike

Photography

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Royce Sihilis

Photography

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Emily Suzanne Harris

Photography

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Reannan Shay Heifetz

Videography

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Whitney Heard

Photography

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Mady Tan

Graphic Design

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Jonathan Spooner

Photography + Videography

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Christina Lazeski

Graphic Design

 

The Press