We are the change-makers.
Leaders of the modern public relations movement since 2012. We are Reformation.
What is modern PR?
We understand that the way we communicate with each other – and the way brands reach consumers – is constantly changing. We get that it takes more than just a press release to get your brand the attention it deserves. And we know that we have to do better, because we know better. That’s why we take a powerful, integrated approach that hits consumers from all angles, from print and broadcast media, to websites and blogs, to Instagram, Facebook, and beyond. And when it comes to how we run our business? That’s different, too. No bureaucracy, no tired tactics, no regrets. This is modern public relations. And it works.
Welcome to the Reformation.
Our Culture & Values
We are Audacity.
We do differently, because we – and our brands – think differently. We shun the basic and the bland in favour of innovative and interesting ideas that move the needle past the point of no return.
We are Collaboration.
We get that we are strongest as a sum of our parts, from our team, to our brands, to our network of influential relationships. We remove egos from the equation in the interest of kicking ass and getting results.
We are Balance.
We know that hard work doesn’t have to be hard. We strive for middle ground between work and play, seeking out new adventures, fresh inspiration, and different perspectives that allow our brands to reap the benefits.
We are Heart.
We work hard because it matters to us. We partner with brands not because of the paycheque, or the promise of prestige, but because we feel damn good about working with them and celebrating our successes together.
We are Integrity.
We say what we do and we do what we say. We cut the shit in the interest of cultivating direct and honest relationships with our brands, removing guesswork from the equation so we can get the job done right.
We are Growth.
We get what we give. We are eternal students, constantly seeking new ways to learn and evolve our business along with us so that we – and our brands – never get left behind.
PRESIDENT & OWNER
As Reformation’s President & Owner, Pam is a natural born leader and approaches everything she does with adaptability, intention, and heart. With extensive experience in strategy and operations, Pam brings a wealth of knowledge and a diverse perspective to every project, leading her team to think bigger and outside the box. Pam has been central to building Reformation’s company culture of inclusion and community, while providing encouragement and support for both personal and professional development in all team members. With a keen eye for detail and her pulse on the latest trends both locally and nationally, Pam is always looking ahead at what’s next.
In her down-time, you can find Pam exploring the newest local restaurants and dreaming of her next getaway.
Claire is a born communicator who leads with empathy, sincerity and focused intention, in her life, and work. She joined Reformation in 2017 after graduating with distinction from Capilano University with a Bachelor of Communications. During her four years at Reformation, she has steadily moved up the ranks from account coordinator to account director, successfully partnering with more than 20+ clients on Reformation’s full spectrum of PR services. She has managed and grown social media accounts for national brands, developing them from fruition, through strategy and leading execution.
Claire is Reformation’s resident plant expert with over five years of experience as a floral designer, providing insight and expertise from everything to keeping your succulents alive to the best apartment-friendly blooms.
Georgia approaches each and every project with a keen creative eye, attention to detail, and thoughtful care. After graduating cum laude from Boston University’s College of Communication, Georgia joined Reformation in 2016 for two years before taking time off and graduating from UBC’s Master of Management in 2019. Since returning to Reformation in 2020, Georgia has helped develop and manage In Good Form, Reformation’s pro-bono program, as well as a variety of lifestyle clients with a passion for using social media for good. As an account director, Georgia fosters exceptional relationships with her clients while creating an encouraging environment for her team to learn and grow.
When she isn’t exploring new ways for her digital and media clients to make waves, you can find her refining her baking skills, reading the latest thriller, and chasing her puppy, Fern.
social media lead + photographer
Our resident Englishman, Theo Berkeley brings a unique perspective to the Reformation team. A film graduate born & raised in rural England and molded by the London fashion industry, Theo followed his instinct for aesthetic and visuals into photography before finding himself in Vancouver. He’s aesthetically driven and always keen to explore new possibilities for content creation.
When he’s not looking through the lens or planning the next photoshoot, Theo is usually out in the neighborhood; sampling the fruits of East Van’s craft beer scene or working up a sweat on his bike. Theo brings his sharp eye and natural curiosity to Reformation and is always looking to learn new things, usually with a cup of Yorkshire tea in hand.
Megan is an avid collaborator and pursues everything she does with TLC and a lot of heart. With an educational background in marketing and public relations, her keen desire to bridge the gap through meaningful connections is what drew her to Reformation. She brings a worldly perspective to the team, from her roots in England to her Hong Kong childhood and her high school years spent in Calgary.
A self-proclaimed adventurer, Megan spends most of her free time in the outdoors. Find her hiking through the coastal mountains in the summer, and skiing the interior slopes in the winter months. When she isn't busy planning her next bucket list getaway or exploring the local vegan eateries and craft breweries, you can find her in the kitchen experimenting with new recipes of her own.
Riley Carswell is the new kid on the block. Her can-do attitude and approachable, laid-back personality aid her in making (and keeping!) meaningful connections.
With a semester abroad in Melbourne, Australia under her belt, she thrives in new environments and can always find the bright side. Riley had an education background in Hospitality Management before pursuing Public Relations at SFU. With this experience as well as time spent in events and wedding planning, Riley has developed strong interpersonal and time management skills.
Outside of office hours, you’ll find Riley getting her sweat on at kickboxing class or exploring the west coast- rain or shine. In her downtime, you can find her tasting a new BC wine, binge-watching reality TV shows or crafting a picture perfect charcuterie board.
The newest addition to our team, Mattia, brings a creative and keen interest to learn in work and life. Her upbeat and bubbly personality makes for a perfect fit on our team. Mattia's curiosity about the intersection between social media and public relations is what attracted her to Reformation.
While at school, Mattia studied broadcast and media studies, which gave her an excellent foundation for understanding the relationship between public relations and the news and online media industry. In her free time, you can catch her at the local record shop, hanging out with friends or spending time with her family.