We are the change-makers.
Leaders of the modern public relations movement since 2012. We are Reformation.
What is modern PR?
We understand that the way we communicate with each other – and the way brands reach consumers – is constantly changing. We get that it takes more than just a press release to get your brand the attention it deserves. And we know that we have to do better, because we know better. That’s why we take a powerful, integrated approach that hits consumers from all angles, from print and broadcast media, to websites and blogs, to Instagram, Facebook, and beyond. And when it comes to how we run our business? That’s different, too. No bureaucracy, no tired tactics, no regrets. This is modern public relations. And it works.
Welcome to the Reformation.
Our Culture & Values
We are Audacity.
We do differently, because we – and our brands – think differently. We shun the basic and the bland in favour of innovative and interesting ideas that move the needle past the point of no return.
We are Collaboration.
We get that we are strongest as a sum of our parts, from our team, to our brands, to our network of influential relationships. We remove egos from the equation in the interest of kicking ass and getting results.
We are Balance.
We know that hard work doesn’t have to be hard. We strive for middle ground between work and play, seeking out new adventures, fresh inspiration, and different perspectives that allow our brands to reap the benefits.
We are Heart.
We work hard because it matters to us. We partner with brands not because of the paycheque, or the promise of prestige, but because we feel damn good about working with them and celebrating our successes together.
We are Integrity.
We say what we do and we do what we say. We cut the shit in the interest of cultivating direct and honest relationships with our brands, removing guesswork from the equation so we can get the job done right.
We are Growth.
We get what we give. We are eternal students, constantly seeking new ways to learn and evolve our business along with us so that we – and our brands – never get left behind.
PRESIDENT & OWNER
When Pam McMeekin speaks, people listen. A genuine nurturer with a measured, thoughtful approach to everything she does, Pam applies that same TLC and attentiveness to her work, ensuring each and every account in her care finds a reason to smile throughout the course of a Reformation collaboration.
Despite her Ontario roots, Pam is quintessential west coast: laid-back, approachable, and friendly, with an ambitious edge — think beach-loving sun-chaser with way better hair. Her lifelong desire to learn and explore landed her in countless countries, including a two-year stint living in Australia and New Zealand. Today, she continues to live in an ever-present state of wanderlust, hoping to visit as many countries as she can in her lifetime.
Claire Henwood approaches life and work alike with her signature sense of optimism, sincerity, and focused intention, bringing cheerful energy to everything she does. With an impeccably organized to-do list, this self-professed perfectionist treats every assignment with meticulous attention, and never rests until the task at hand is complete.
In her day-to-day, Claire is often reminded of the lessons she learned over the last five years as a floral designer, which paid the bills while she earned her post-secondary credentials. Outside the office, you can find Claire indulging in her appetite for adventure by exploring the outdoors, tending to her house-plants, or singing the praises of Savary Island Pie Co. – her favourite not-so-guilty pleasure.
A big believer in supporting her team members, Georgia Dueck is Reformation’s go-to gal and personal cheerleader for all projects, big and small. An observant learner with tack-sharp attention to detail, her aspirations to be the next Olivia Pope lead her to the University of Boston’s public relations program, where Scandal’s real life lead female character inspiration Judy Smith attended. If she wasn’t in PR? She would have followed her passion for animal research and zoology - that is, if she wasn’t so afraid of blood.
When she’s not looking up cute animal memes or hustling in the world of PR, you can find Georgia in the trendiest studios testing out the latest fitness crazes — ask her to show you a few screaming yoga faces, a guaranteed laugh. As a fun, spirited member of the team, her easy-going nature and driven attitude means she approaches every task with a smile on her face.
social media lead + photographer
Our resident Englishman, Theo Berkeley brings a unique perspective to the Reformation team. A film graduate born & raised in rural England and molded by the London fashion industry, Theo followed his instinct for aesthetic and visuals into photography before finding himself in Vancouver. He’s aesthetically driven and always keen to explore new possibilities for content creation.
When he’s not looking through the lens or planning the next photoshoot, Theo is usually out in the neighborhood; sampling the fruits of East Van’s craft beer scene or working up a sweat on his bike. Theo brings his sharp eye and natural curiosity to Reformation and is always looking to learn new things, usually with a cup of Yorkshire tea in hand.
Megan is an avid collaborator and pursues everything she does with TLC and a lot of heart. With an educational background in marketing and public relations, her keen desire to bridge the gap through meaningful connections is what drew her to Reformation. She brings a worldly perspective to the team, from her roots in England to her Hong Kong childhood and her high school years spent in Calgary.
A self-proclaimed adventurer, Megan spends most of her free time in the outdoors. Find her hiking through the coastal mountains in the summer, and skiing the interior slopes in the winter months. When she isn't busy planning her next bucket list getaway or exploring the local vegan eateries and craft breweries, you can find her in the kitchen experimenting with new recipes of her own.
Riley Carswell is the new kid on the block. Her can-do attitude and approachable, laid-back personality aid her in making (and keeping!) meaningful connections.
With a semester abroad in Melbourne, Australia under her belt, she thrives in new environments and can always find the bright side. Riley had an education background in Hospitality Management before pursuing Public Relations at SFU. With this experience as well as time spent in events and wedding planning, Riley has developed strong interpersonal and time management skills.
Outside of office hours, you’ll find Riley getting her sweat on at kickboxing class or exploring the west coast- rain or shine. In her downtime, you can find her tasting a new BC wine, binge-watching reality TV shows or crafting a picture perfect charcuterie board.