Right on the heels of our previous new wine client announcement for Raven Conspiracy Wine, we’re thrilled to be able to reveal the newest addition to our list of Andrew Peller Ltd. brands: XOXO Wines! It’s an exciting time to have two new wine clients on our roster, and two with such different personalities. While Raven Conspiracy is all edge and intrigue, XOXO Wines is feminine and bright. The brand voice is fun, girly, and entirely approachable, and is meant to feel like it’s coming from one of your best friends. For this client, we will be taking on media and influencer relations, content creation through photography and social media calendars, and community management.
For our first photo shoot we brought on photographer Kristin Sarna, who we knew would help capture the light, fun, girly vibe of XOXO Wines. We shot at a private residence in Kerrisdale, with a focus on outdoor scenes and photos of our models enjoying brunch and mimosas: the perfect weekend get together with your girlfriends. The goal for this photo shoot was to capture female friendships, and the light, positive energy that comes from spending time with those closest to you. We had a lot of fun on this photo shoot, and we think that’s pretty evident from our photos! Who doesn’t want to spend a Saturday morning enjoying some treats and bubbly with their friends?
XOXO Wines are available in Ontario and Nova Scotia government liquor stores. With a collection of five varietals, including a White and Red Sangria, a Rose, a Pinot Grigio Chardonnay (both bottled and boxed!) and a Sparkling Pinot Grigio Chardonnay (our first Sparkling!), we’re incredibly excited to be working with XOXO Wines, because after all, we could always use another excuse to enjoy a drink with our team over a gossip-sesh.
Introducing Black Cellar: The Secret Is In The Cellar
Walking into Union Wood Co., it’s hard not to notice how amazing the space is. With corrugated metal walls and sprawling roof-climbing vines, we knew it was the perfect fit for our latest client shoot. When our client Andrew Peller Ltd. reached out to us to create content for their brand Black Cellar, we were excited for the change of pace. We’ve been lucky …Read More
A First Look at Our New Calgary Office
With our senior account lead Mallory located in Calgary, working remotely from our head office in Yaletown, we’ve been searching for the perfect space to lay down roots for several months. When the opportunity came up to share an office space with our friends at Juice Because, we jumped at the chance. It just so happened that this spring, Juice Because …Read More
Introducing XOXO Wines: When Girlfriends Get Together, Good Times and Giggles Happen
Right on the heels of our previous new wine client announcement for Raven Conspiracy Wine, we’re thrilled to be able to reveal the newest addition to our list of Andrew Peller Ltd. brands: XOXO Wines! It’s an exciting time to have two new wine clients on our roster, and two with such different personalities. While Raven Conspiracy is all edge …Read More