Reformation public relations calgary PR love for lewiston jessica janzen olstad
May 18, 2017

Celebrating our Love for Lewiston

Through our work with the Marketplace Events home shows in Vancouver, Calgary, and Winnipeg, we meet a ton of amazing people. From partners to contractors to exhibitors and beyond, there is never a shortage of team players to help celebrate our collective success when another show wraps. When we began working with the Calgary Home + Design Show (now called … Read More

Reformation PR agency digital social team of the year bespoke communication awards bcas
May 17, 2017

Reformation named Digital/Social Team of the Year at Bespoke Communication Awards

We’re thrilled to reveal that we won the Spotlight Award for Digital/Social Team of the Year at the first-ever Bespoke Communication Awards (BCAs)! This marks the very first time Reformation has entered and won a major industry award since our inception in 2012. Click here to see all of the winners – we’re honoured to be in their company. Produced by … Read More

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May 16, 2017

Stopping to Smell the Roses with Fleurs de Villes

When we moved into our new Yaletown studio last fall, it came with plenty of perks: an awesome location, fresh-brewed JJ Bean coffee (and cookies!) every morning, and dangerous proximity to Rodney’s Oyster Bar right downstairs. Beyond that, it also offered the opportunity to network. Early this year, we were introduced to Karen Marshall and Tina Barkley, our new neighbours … Read More

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March 29, 2017

The Collective Goods 03: Pam McMeekin, Account Director

Welcome to The Collective Goods, a blog series that digs into the hearts, minds, and workspaces behind Reformation. Today, say hello to Pam McMeekin, the globetrotting, Gastown-dwelling account director that keeps our team on task as much as she keeps us on our toes. Name: Pam McMeekin Title: Account Director Lives in: Vancouver, BC From: London, ON Years in PR: 3.5 1. Quick – word association. What words … Read More

Amanda Haines Vancouver PR agency Reformation press release social media
March 24, 2017

Why the Press Release Doesn’t Cut it Anymore

When I was in PR school, the most important tool we learned about was the mighty press release. Our instructors drilled into us the importance of the inverted pyramid, the power of a lede, and the many requirements of Canadian Press style (which, admittedly, I use on a daily basis). This was over a decade ago, but as a current … Read More

February 28, 2017

The Collective Goods 02: Mallory Oudendag, Account Lead + Market Associate

Welcome to The Collective Goods, a blog series that digs into the hearts, minds, and workspaces behind Reformation. Today’s subject? Mallory Oudendag, our sharp, sweet and Martha Stewart-loving account lead and market associate for Calgary & Okanagan. Name: Mallory Oudendag Title: Account Lead and Market Associate – Calgary & Okanagan Lives in: Calgary, AB From: Calgary, AB Years in PR: 6 1. … Read More