March 29, 2017

The Collective Goods 03: Pam McMeekin, Account Director

Welcome to The Collective Goods, a blog series that digs into the hearts, minds, and workspaces behind Reformation. Today, say hello to Pam McMeekin, the globetrotting, Gastown-dwelling account director that keeps our team on task as much as she keeps us on our toes. Name: Pam McMeekin Title: Account Director Lives in: Vancouver, BC From: London, ON Years in PR: 3.5 1. Quick – word association. What words … Read More

Amanda Haines Vancouver PR agency Reformation press release social media
March 24, 2017

Why the Press Release Doesn’t Cut it Anymore

When I was in PR school, the most important tool we learned about was the mighty press release. Our instructors drilled into us the importance of the inverted pyramid, the power of a lede, and the many requirements of Canadian Press style (which, admittedly, I use on a daily basis). This was over a decade ago, but as a current … Read More

February 28, 2017

The Collective Goods 02: Mallory Oudendag, Account Lead + Market Associate

Welcome to The Collective Goods, a blog series that digs into the hearts, minds, and workspaces behind Reformation. Today’s subject? Mallory Oudendag, our sharp, sweet and Martha Stewart-loving account lead and market associate for Calgary & Okanagan. Name: Mallory Oudendag Title: Account Lead and Market Associate – Calgary & Okanagan Lives in: Calgary, AB From: Calgary, AB Years in PR: 6 1. … Read More

Featured In
February 17, 2017

Five Reasons You Should Hire a PR Agency

Do you struggle to keep up with the pace of running your business? When you post on your brand’s Instagram feed more than once a week, do you consider it a win? Have you spent hours researching how to get a major blogger or influencer to use your product? As business owners, we often want to do it all. We … Read More

January 30, 2017

Our Office Reveal

Finding the right office space for our collective has been a mission four years in the making. Since launching in 2012, we’ve bounced around Vancouver, trying to find our forever home in Gastown (no natural light, noisy pipes, and a serious lack of atmosphere called for a move), Mount Pleasant (coworking helped us grow our team + culture, but only … Read More

January 18, 2017

Facebook Post Options: Four Ways to Convert on Social Media

Call it a Facebook facelift. The tech giant recently launched a slick new look for its ‘Post Options’ section on Pages, making it easier than ever to navigate, connect, and engage with customers on social media. While none of the options themselves are new, the redesign is undeniably more user-friendly, allowing business owners and content managers like ourselves to get exactly … Read More